Previous years were of continued development for augmented reality. Started as a big leap in gaming with Pokemon Go success back in 2016, augmented reality has now penetrated into our daily lives helping us to solve a dozen of mundane tasks — live, learn and communicate better.
Mobile World Congress 2019 welcomed 2400+ exhibitors and over 100.000 attendees this year. Retailers and advertisers came for the solutions that would enable a disruptive and innovative experience for consumers. Has MWC19 managed to satisfy their needs?
We took a walk over the MWC’19 and visited exhibitors that offer amazing technologies in mobile industry for retailers and advertisers.
For over a century now, Red Wing Boots has been crafting what many consider to be the world’s premier work boot. They’re loved, cherished and trusted in every industry no matter how tough nor how dirty the job.
Would you bother going to stores for shopping unless you have to? 30% of US-based respondents said NO if augmented reality made that possible. That’s why people love virtual try-ons — you can try products virtually and shop them at the comfort of your home. (Or you can boast of a cool selfie with top brand goods if you’re tight on the budget).
The year was 1998. A young baby-faced twenty-four-year-old entrepreneur by the name of Tony Hsieh sold his internet advertising startup to Microsoft for a nice sum... $265 million.
Months later, by happenstance, he stumbled into another entrepreneur with a big idea in a crazy industry most angel investors wouldn’t touch with a ten-foot pole... shoes.
With over 50% of purchases made from mobile — the purchasing path has changed. Many brands are losing customers or facing a slowdown in growth as consumers are getting more fastidious and pickier. And even more pressed for time.