For over a century now, Red Wing Boots has been crafting what many consider to be the world’s premier work boot. They’re loved, cherished and trusted in every industry no matter how tough nor how dirty the job.
Do you miss the time when we, poor-sight people, used to be called ‘four-eyed’? No? Me neither. Luckily, today glasses are not a medical utility only. Millennials have a frame per every occasion whereas older gens hunt for top brands to show off.
Would you bother going to stores for shopping unless you have to? 30% of US-based respondents said NO if augmented reality made that possible. That’s why people love virtual try-ons — you can try products virtually and shop them at the comfort of your home. (Or you can boast of a cool selfie with top brand goods if you’re tight on the budget).
The year was 1998. A young baby-faced twenty-four-year-old entrepreneur by the name of Tony Hsieh sold his internet advertising startup to Microsoft for a nice sum... $265 million.
Months later, by happenstance, he stumbled into another entrepreneur with a big idea in a crazy industry most angel investors wouldn’t touch with a ten-foot pole... shoes.
5 years ago virtual makeup try-ons were a novelty. Something that people were buzzing about just because it was new and fun. Today, new generations of consumers are growing up in a one-click buy culture. And virtual cosmetics apps are commonplace to them.