Would you bother going to stores for shopping unless you have to? 30% of US-based respondents said NO if augmented reality made that possible. That’s why people love virtual try-ons — you can try products virtually and shop them at the comfort of your home. (Or you can boast of a cool selfie with top brand goods if you’re tight on the budget).
With over 50% of purchases made from mobile — the purchasing path has changed. Many brands are losing customers or facing a slowdown in growth as consumers are getting more fastidious and pickier. And even more pressed for time.