Would you bother going to stores for shopping unless you have to? 30% of US-based respondents said NO if augmented reality made that possible. That’s why people love virtual try-ons — you can try products virtually and shop them at the comfort of your home. (Or you can boast of a cool selfie with top brand goods if you’re tight on the budget).
In the era of Instagram and selfie obsession, face beautification apps are on top of trends. What is digital face beautification? Another selfie-help gimmick? Or a game-changer for the camera experience?
Our experts – Alexey Cherkes, Head of Banuba’s digital face beautification software, and Maria Okolovich, Product Manager, – shed light on these questions.