A new breed of consumers aka Generation Z or Gen Z is growing, and the old-school marketing strategies don’t work for them. Wondering who are those youngsters making their living with their million-followers Insta accounts? And how AR technology can help to market to them more effectively?
Topics: Advertising, Face filters, Web AR, AR Marketing
Snapchat was launched back in 2011, and it now has over 188 million daily users. Can you imagine? It’s half of the US population. Small wonder that other brands and developers seek to roll out their own filter apps like Snapchat — there’s a selfie craze out there.
We’ve tested a bunch of filter apps and shortlisted top 10 selfie editors that allow you to dress up your face with augmented reality camera effects.
Topics: Augmented reality, Face filters, Mobile apps
This tutorial will guide you through creating your own face filters like Snapchat in Banuba Studio. As an example, I use a selfie filter of HooliganGirl. I designed its geometry and textures in Maya and Substance Painter. You can design your camera filters and effects or motion stickers using any editor that you like.
Topics: Face filters, AR SDK, Studio
We’ve spent a couple of months updating our AR SDK for you. Most updates focus on the two SDK components: face filters and beautification. Here are the major improvements made and new feature released.
Topics: Face filters, Beautification, AR SDK, Release notes
We are starting a series of educational posts about face filter creation in Banuba Studio. This post will give you an overview of Banuba Studio, its possibilities and the way you can use it to create your own photo and video face filters like Snapchat.
Topics: Face filters, AR SDK, Studio