Previous years were of continued development for augmented reality. Started as a big leap in gaming with Pokemon Go success back in 2016, augmented reality has now penetrated into our daily lives helping us to solve a dozen of mundane tasks — live, learn and communicate better.
Snapchat was launched back in 2011, and it now has over 188 million daily users. Can you imagine? It’s half of the US population. Small wonder that other brands and developers seek to roll out their own filter apps like Snapchat — there’s a selfie craze out there.
We’ve tested a bunch of filter apps and shortlisted top 10 selfie editors that allow you to dress up your face with augmented reality camera effects.
The fast and ubiquitous development of digital marketing was thought to all but kill outdoor or out-of-home (OOH) advertising. The latest advances in technology – such as augmented reality photo booths – have instead empowered it to explore new concepts and ways of interacting with the consumer. It’s a brave new (digital) world out there.
Mobile World Congress 2019 welcomed 2400+ exhibitors and over 100.000 attendees this year. Retailers and advertisers came for the solutions that would enable a disruptive and innovative experience for consumers. Has MWC19 managed to satisfy their needs?
We took a walk over the MWC’19 and visited exhibitors that offer amazing technologies in mobile industry for retailers and advertisers.
The year was 1998. A young baby-faced twenty-four-year-old entrepreneur by the name of Tony Hsieh sold his internet advertising startup to Microsoft for a nice sum... $265 million.
Months later, by happenstance, he stumbled into another entrepreneur with a big idea in a crazy industry most angel investors wouldn’t touch with a ten-foot pole... shoes.
5 years ago virtual makeup try-ons were a novelty. Something that people were buzzing about just because it was new and fun. Today, new generations of consumers are growing up in a one-click buy culture. And virtual cosmetics apps are commonplace to them.
With over 50% of purchases made from mobile — the purchasing path has changed. Many brands are losing customers or facing a slowdown in growth as consumers are getting more fastidious and pickier. And even more pressed for time.
The investment company VP Capital, founded by IT entrepreneur Viktor Prokopenya and the Gutseriev Family's Larnabel Ventures, invests $5 mln in Banuba, a startup developing AR SDK for mobile apps.