Blog about computer vision, AR and all in between

42 Augmented Reality Examples: E-commerce, Retail, Marketing, Fashion, Education

Posted by Marina Maslovskaya on May 2, 2019 11:08:10 AM

Previous years were of continued development for augmented reality. Started as a big leap in gaming with Pokemon Go success back in 2016, augmented reality has now penetrated into our daily lives helping us to solve a dozen of mundane tasks — live, learn and communicate better.

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Topics: E-commerce, Augmented reality, Mobile apps, Retail, AR Marketing

Case Study: Empowering The Mobile Game With AR Video Chat

Posted by Alena Arsenova on Apr 18, 2019 8:16:14 AM

Boosting user engagement in the mobile game with AR video chat built with Banuba Face Filters SDK.

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Topics: Augmented reality, Face filters, Games

10 Best Face Filter Apps Like Snapchat To Spark Your Creativity [2019]

Posted by Alena Arsenova on Mar 26, 2019 9:51:39 AM

Snapchat was launched back in 2011, and it now has over 188 million daily users. Can you imagine? It’s half of the US population. Small wonder that other brands and developers seek to roll out their own filter apps like Snapchat — there’s a selfie craze out there.

We’ve tested a bunch of filter apps and shortlisted top 10 selfie editors that allow you to dress up your face with augmented reality camera effects. 

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Topics: Augmented reality, Face filters, Mobile apps

How AR Mirror Photo Booths Are Reinventing Out Of Home Advertising

Posted by Yoithi Inoue on Mar 25, 2019 11:32:35 AM

 The fast and ubiquitous development of digital marketing was thought to all but kill outdoor or out-of-home (OOH) advertising. The latest advances in technology – such as augmented reality photo booths – have instead empowered it to explore new concepts and ways of interacting with the consumer. It’s a brave new (digital) world out there.

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Topics: Advertising, Augmented reality, Mirror photo booth

Best AR / VR Techs For Retail At Mobile World Congress 2019

Posted by Alena Arsenova on Mar 11, 2019 10:22:02 AM

Mobile World Congress 2019 welcomed 2400+ exhibitors and over 100.000 attendees this year. Retailers and advertisers came for the solutions that would enable a disruptive and innovative experience for consumers. Has MWC19 managed to satisfy their needs?

We took a walk over the MWC’19 and visited exhibitors that offer amazing technologies in mobile industry for retailers and advertisers.

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Topics: News, E-commerce, Augmented reality

The Future Of eCommerce Is Closer Than You Think

Posted by Cole Schafer on Jan 22, 2019 12:41:50 PM

The year was 1998. A young baby-faced twenty-four-year-old entrepreneur by the name of Tony Hsieh sold his internet advertising startup to Microsoft for a nice sum... $265 million.

Months later, by happenstance, he stumbled into another entrepreneur with a big idea in a crazy industry most angel investors wouldn’t touch with a ten-foot pole... shoes.

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Topics: E-commerce, Augmented reality, Virtual Try-on

How L’Oreal Shapes The Future of Beauty AR Experience

Posted by Alena Arsenova on Jan 2, 2019 8:52:24 AM

 5 years ago virtual makeup try-ons were a novelty. Something that people were buzzing about just because it was new and fun. Today, new generations of consumers are growing up in a one-click buy culture. And virtual cosmetics apps are commonplace to them.

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Topics: Augmented reality, Beautification, Virtual Try-on

5 Examples How Augmented Reality Solves Top E-commerce Challenges

Posted by Alena Arsenova on Dec 8, 2018 10:04:00 AM

 With over 50% of purchases made from mobile — the purchasing path has changed. Many brands are losing customers or facing a slowdown in growth as consumers are getting more fastidious and pickier. And even more pressed for time.

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Topics: E-commerce, Augmented reality, Mobile

Viktor Prokopenya invests in AR SDK – how Banuba advances camera experience

Posted by Alena Arsenova on Dec 1, 2018 9:47:00 AM

 The investment company VP Capital, founded by IT entrepreneur Viktor Prokopenya and the Gutseriev Family's Larnabel Ventures, invests $5 mln in Banuba, a startup developing AR SDK for mobile apps.

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Topics: Augmented reality, AR SDK