Blog about computer vision, AR and all in between

Best AR / VR Techs For Retail At Mobile World Congress 2019

Posted by Alena Arsenova on Mar 11, 2019 10:22:02 AM

Mobile World Congress 2019 welcomed 2400+ exhibitors and over 100.000 attendees this year. Retailers and advertisers came for the solutions that would enable a disruptive and innovative experience for consumers. Has MWC19 managed to satisfy their needs?

We took a walk over the MWC’19 and visited exhibitors that offer amazing technologies in mobile industry for retailers and advertisers.

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Topics: News, E-commerce, Augmented reality

The Future Of eCommerce Is Closer Than You Think

Posted by Cole Schafer on Jan 22, 2019 12:41:50 PM

The year was 1998. A young baby-faced twenty-four-year-old entrepreneur by the name of Tony Hsieh sold his internet advertising startup to Microsoft for a nice sum... $265 million.

Months later, by happenstance, he stumbled into another entrepreneur with a big idea in a crazy industry most angel investors wouldn’t touch with a ten-foot pole... shoes.

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Topics: E-commerce, Augmented reality, Virtual Try-on

How L’Oreal Shapes The Future of Beauty AR Experience

Posted by Alena Arsenova on Jan 2, 2019 8:52:24 AM

 5 years ago virtual makeup try-ons were a novelty. Something that people were buzzing about just because it was new and fun. Today, new generations of consumers are growing up in a one-click buy culture. And virtual cosmetics apps are commonplace to them.

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Topics: Augmented reality, Beautification, Virtual Try-on

5 Examples How Augmented Reality Solves Top E-commerce Challenges

Posted by Alena Arsenova on Dec 8, 2018 10:04:00 AM

 With over 50% of purchases made from mobile — the purchasing path has changed. Many brands are losing customers or facing a slowdown in growth as consumers are getting more fastidious and pickier. And even more pressed for time.

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Topics: E-commerce, Augmented reality, Mobile

Viktor Prokopenya invests in AR SDK – how Banuba advances camera experience

Posted by Alena Arsenova on Dec 1, 2018 9:47:00 AM

 The investment company VP Capital, founded by IT entrepreneur Viktor Prokopenya and the Gutseriev Family's Larnabel Ventures, invests $5 mln in Banuba, a startup developing AR SDK for mobile apps.

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Topics: Augmented reality, AR SDK