Blog about computer vision, AR and all in between

How L’Oreal Shapes The Future of Beauty AR Experience

Posted by Alena Arsenova on Jan 2, 2019 8:52:24 AM

 5 years ago virtual makeup try-ons were a novelty. Something that people were buzzing about just because it was new and fun. Today, new generations of consumers are growing up in a one-click buy culture. And virtual cosmetics apps are commonplace to them.

The world’s biggest beauty brand L’Oréal has been among the pioneers in augmenting the makeup shopping experience. It's now a front-runner that completely reshapes the way we buy cosmetics. Read on to learn how L'Oreal benefits of the beauty AR apps and the trends it sets for the future.

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Topics: Beautification, Augmented reality, Virtual Try-on

5 Examples How Augmented Reality Solves Top E-commerce Challenges

Posted by Alena Arsenova on Dec 8, 2018 10:04:00 AM


With over 50% of purchases made from mobile — the purchasing path has changed. Many brands are losing customers or facing a slowdown in growth as consumers are getting more fastidious and pickier. And even more pressed for time.

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Topics: E-commerce, Mobile, Augmented reality

Viktor Prokopenya invests in AR SDK – how Banuba advances camera experience

Posted by Alena Arsenova on Dec 1, 2018 9:47:00 AM


The investment company VP Capital, founded by IT entrepreneur Viktor Prokopenya and the Gutseriev Family's Larnabel Ventures, invests $5 mln in Banuba, a startup developing AR SDK for mobile apps.

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Topics: Augmented reality, AR SDK

— We are harnessing computer vision and augmented reality to create magical experiences that make brands and consumers pinch themselves.


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