A new breed of consumers aka Generation Z or Gen Z is growing, and the old-school marketing strategies don’t work for them. Wondering who are those youngsters making their living with their million-followers Insta accounts? And how AR technology can help to market to them more effectively?
The fast and ubiquitous development of digital marketing was thought to all but kill outdoor or out-of-home (OOH) advertising. The latest advances in technology – such as augmented reality photo booths – have instead empowered it to explore new concepts and ways of interacting with the consumer. It’s a brave new (digital) world out there.