Blog about computer vision, AR and all in between

Gen Z Characteristics Key To Successful Augmented Reality Marketing

Posted by Sarah Winston on Apr 8, 2019 12:26:47 PM

A new breed of consumers aka Generation Z or Gen Z is growing, and the old-school marketing strategies don’t work for them. Wondering who are those youngsters making their living with their million-followers Insta accounts? And how AR technology can help to market to them more effectively?

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Topics: Advertising, Face filters, Web AR, AR Marketing

How AR Mirror Photo Booths Are Reinventing Out Of Home Advertising

Posted by Yoithi Inoue on Mar 25, 2019 11:32:35 AM

 The fast and ubiquitous development of digital marketing was thought to all but kill outdoor or out-of-home (OOH) advertising. The latest advances in technology – such as augmented reality photo booths – have instead empowered it to explore new concepts and ways of interacting with the consumer. It’s a brave new (digital) world out there.

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Topics: Advertising, Augmented reality, Mirror photo booth