We are starting a series of educational posts about face filter creation in Banuba Studio. This post will give you an overview of Banuba Studio, its possibilities and the way you can use it to create your own photo and video face filters like Snapchat.
5 years ago virtual makeup try-ons were a novelty. Something that people were buzzing about just because it was new and fun. Today, new generations of consumers are growing up in a one-click buy culture. And virtual cosmetics apps are commonplace to them.
In the era of Instagram and selfie obsession, face beautification apps are on top of trends. What is digital face beautification? Another selfie-help gimmick? Or a game-changer for the camera experience?
Our experts – Alexey Cherkes, Head of Banuba’s digital face beautification software, and Maria Okolovich, Product Manager, – shed light on these questions.
With over 50% of purchases made from mobile — the purchasing path has changed. Many brands are losing customers or facing a slowdown in growth as consumers are getting more fastidious and pickier. And even more pressed for time.
The investment company VP Capital, founded by IT entrepreneur Viktor Prokopenya and the Gutseriev Family's Larnabel Ventures, invests $5 mln in Banuba, a startup developing AR SDK for mobile apps.